Blogging

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I publish several blogs about legal topics and have done so for several years.  My Atlanta bankruptcy blog, for example, has been around since 2005 and contains close to 300 posts.   It has a very solid search engine presence and links from this provide a significant amount of "link love" for the recipient.

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How to Use a Blog to Attract Traffic to your Website

With a massive audience of blog readers and 175,000 new blogs launching every day on the internet, this new global phenomenon can be used as a great way to drive traffic to your site.

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*The following is a guest post by Stacey Cavanagh, an online marketer with Tecmark SEO Manchester.

Whatever our reasons for blogging – whether it be for hobby, to give advice, or a way of earning an income – we all need one core thing in order for our blogs to succeed: readers. Without them, what’s the point? Twitter is a potential source of massive numbers of new readers, based on them seeing links to your blog from other members. But how can you get people to Tweet links to your blog? Quite simply, it all comes down to whether or not your readers feel that your content is worth passing on to people they know. Creating a Tweet-worthy post means you essentially have to give something to your readers, whether this is new information, a good old fashioned laugh, or a talking point. Here are a few hints on creating a blog post that’s worth Tweeting.

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If you use WordPress (like I do), you may direct your RSS feeds through Feedburner.  When you run your feeds through Feedburner, you gain access to a variety of free analytical tools that can help you better understand and count your audience.  In addition, Feedburner allows you to monetize your content by adding services like AdSense to your feeds.  Feedburner is now owned by Google, which means that you can expect even more capacity for analytics and statistics.

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As a licensed attorney in the State of Georgia, I am required to attend continuing legal education classes yearly.  Several years ago, I attended a seminar taught by Steven Stark, a writer and consultant who taught a CLE seminar about how lawyers could improve their written communication skills.  Although I chose this seminar because I needed some credits for that year and it was already December, Mr. Stark's seminar turned out to be one of the most useful and practical programs I have ever attended.

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During the course of my consulting work with lawyers and other small business service providers, an issue that often comes up has to do with how many web sites or blogs should the business owner maintain.  My response: as many as you can maintain.

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Yesterday, I uploaded a screen capture video that demonstrated how you might get rid of comment spam by using the "mass edit" mode moderation function in WordPress.  Of course, not all comments that appear in the moderation queue are spam – how do you quickly identify which comments are spam and which are legitimate.

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Comment spam can take a lot of the enjoyment out of blogging.  Comment spammers operate in the same manner as email spammers – they use automated scripts to disperse their wares.  Comment spammers use the comment capability of most blogs to distribute links to their web sites.  If your blog has the "no_follow" attribute of comments disabled, then you may be unwittingly providing the comment spammers with some of your "link juice."

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If you blog frequently, you will have many opportunities to link to other web sites and blogs.  I created the following video for my colleagues in the Bankruptcy Law Network.  The BLN consists of a group of bankruptcy lawyers who work in various cities throughout the country.  The BLN blog is a collaborative effort to provide consumers with multiple perspectives about the bankruptcy process and to allow member attorneys to showcase their knowledge.

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Lorelle VanFossen publishes a very readable and useful blog about WordPress and blogging in general called Lorelle on Wordpress.  Lorelle recently attended a WordPress event in Israel and she has published a helpful post containing tips and suggestions about how to get the most out of Wordpress.  I recommend this post to all bloggers – new or experienced.

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