Lorelle VanFossen publishes a very readable and useful blog about WordPress and blogging in general called Lorelle on Wordpress. Lorelle recently attended a WordPress event in Israel and she has published a helpful post containing tips and suggestions about how to get the most out of Wordpress. I recommend this post to all bloggers – new or experienced.
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I have previously written about the benefits of adding multi-media to your blogs and web sites. One of the first questions I hear from colleagues and consulting clients relates to the technology issues that arising from including audio and video. I can certainly understand why a new or non-technical blogger or web site owner would be confused about how to record, edit and post audio and video.
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I have long been a proponent of including audio and video in blog posts and on web sites. Although there are number of audio and video plug-ins for Wordpress and other blogging platforms, you must have some familiarity with programming to make these plug-ins work.
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Future lawyer Andrew Flusche has written a very useful post entitled "Top 11 Ways to Give by Blogging" on his Legal Andrew blog. Andrew is both a programmer and a law student at the University of Virginia and he concisely sets out eleven specific actions that blog visitors can take to support their favorite blogs.
As the editor and publisher of several blogs, I can say from first-hand experience that feedback from readers is always appreciated.
Active participation in the blogosphere can also be good for business. When I started publishing my Atlanta bankruptcy blog, for example, I was quickly discovered by fellow attorney Scott Riddle, who publishes the Georgia Bankruptcy blog. Although Scott and I have never met in person, we email regularly and speak on the phone as well. I have referred him several cases and he has reciprocated. I also recommended him to appear as an instructor for an upcoming CLE program where I will also appear.
My bankruptcy blog also led me to attorney Ken Brock, who practices bankruptcy law in the Middle District of Georgia. I expect that both Ken and I will benefit from the relationship.
My work as a bankruptcy blogger also brought me to the attention of New York bankruptcy lawyer Jay Fleischman who recently started a very interesting project – a multi-lawyer bankruptcy blog. I became one of the charter members of the Bankruptcy Law Network, which I hope and expect will grow and thrive as an extremely valuable source of consumer bankruptcy information on the web.
My two Social Security blogs – ssdAnswers and 4SocialSecurityDisability.net/disability blog and my Social Security disability podcast support several of my Social Security web sites and have resulted in new clients and sales of my Social Security books.
Blogging is an ideal platform for service professionals to engage in a time and cost effective interaction with potential clients. As bloggers, we need to educate our readers about the power of this tool and Andrew's post is a great resource for any active blogger.
[tags] blogging for business, law firm blog, Andrew Flusche, blogosphere [/tags]
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Does it make sense for you to create a blog for your business? Because blogs are in the news and because they are much easier to create and update than web sites, you may be tempted to jump aboard the bandwagon. When you browse the blogosphere, however, you will discover that many business blogs serve little purpose. Your blog is only valuable if potential customers or clients read what you have written. A boring or silly blog will waste your time, your customers' time and may cost you credibility.
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The more time I spend updating and tweaking my blogs, the more impressed I have become with the technology. Even though I create my own web sites with Net Objects Fusion and can update them anytime I want, I find that I rarely make any updates. Why? When you update a web site you have to worry about where the new page fits into the structure, you have to set up internal links and you have to really think about optimizing your content.
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I have been publishing a lot of posts on my law blogs – Social Security Disability blog and Georgia Bankruptcy blog and I have been encouraging my lawyer colleagues to get on the blog bandwagon.
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