While you may be thinking that you are tricking search engines like Google into noticing your website through tactics such as cramming your website with irrelevant keywords and content, you may actually get penalized or ignored. The only foolproof strategy to boost rankings is to figure out what kind of quality, relevant information your audience wants and provide it for them. And once you determine the content you are going to provide, choose keywords wisely (i.e. use relevant keywords). The internet is simply jam-packed with low-quality articles, scams, and useless information; it is important to not make the same mistakes made by so many employing these tactics if you truly want your site to succeed.
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Filed under Keyword research, Marketing resources, Stuff you should not do by 
The explosion of social media sites in the last few years has changed the way consumers learn about businesses. Let’s face it – today if your business is not a member of Facebook or Yelp, it is likely to be overlooked by many potential consumers. And if your business is without a website, you might as well be non-existent.
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If you publish one or more websites, you will always look for good ways to get the word out about what you are doing. This afternoon, I ran across a new wiki designed specifically for web sites – AboutUs.org.
For those not familiar with the concept, a wiki is a web site that may be edited by anyone. The most well known wiki on the Internet is Wikipedia, but there are numerous other wikis using the same type of technology.
Because Wikipedia is so big and pervasive, it is very hard to edit. In addition, Wikipedia editors frown on any text that appears self-serving in any way. Wikipedia bills itself as the world's largest encylopedia and its focus remains on providing extensive information.
AboutUs.org encourages web site owners to describe and promote their web sites. While it is too early to tell whether AboutUs will have any marketing value, it is a good place to learn how to use a wiki and it may very well provide a good promotional outlet for your web site.
[tags] Wikipedia, AboutUs, wiki, web site promotion [/tags]
Filed under Marketing resources, Search engine optimization by
If you publish one or more websites, you will always look for good ways to get the word out about what you are doing. This afternoon, I ran across a new wiki designed specifically for web sites – AboutUs.org.
For those not familiar with the concept, a wiki is a web site that may be edited by anyone. The most well known wiki on the Internet is Wikipedia, but there are numerous other wikis using the same type of technology.
Because Wikipedia is so big and pervasive, it is very hard to edit. In addition, Wikipedia editors frown on any text that appears self-serving in any way. Wikipedia bills itself as the world's largest encylopedia and its focus remains on providing extensive information.
AboutUs.org encourages web site owners to describe and promote their web sites. While it is too early to tell whether AboutUs will have any marketing value, it is a good place to learn how to use a wiki and it may very well provide a good promotional outlet for your web site.
[tags] Wikipedia, AboutUs, wiki, web site promotion [/tags]
Filed under Marketing resources, Search engine optimization by
Robert Cialdini's book Influence: Science and Practice is an essential business resource. If you do not have a copy, I strongly recommend that you get one. I saw Dr. Cialdini speak at a conference a few years ago, and, unlike the presentations of most speakers, his message was so eye opening that I try to apply his teachings on a daily basis. Influence is one of those books that you will read and re-read on a regular basis.
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