This morning I received a direct mail promotion addressed to me at my law firm from an ad rep at one of Atlanta's largest media companies (they own Atlanta's main daily newspaper, a several radio stations and a network TV station). Proving once again that size and financial strength do not convey intelligence, the direct mail piece began as follows:
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The Internet Marketing educator who has most influenced me is a gentleman named Ken McCarthy, who is well known for his work producing the System Seminars. Back in 2004, I attended my first seminar, where Ken and several other speakers offered up a basic rule that underlies successful commerce on the Internet – namely that "content is king."
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Men aged 18 to 24 have always been considered an ideal audience to market to. However, the times have rapidly changed since that target audience was conceived, and new demographics have emerged that are important to be aware of.
More on General Marketing Tips: Emerging Demographics to Know in the Current Economy
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One of the first and most important things you must have as a local business is a website – this is becoming ever more obvious these days. If you have a store or provide some kind of service locally, it’s incredibly important to be established on the internet.
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Throughout the history of marketing, a lot of highly successful marketing campaigns have been able to elicit an emotional response from consumers. This still holds true today, as companies try to produce an emotional response that will spring potential consumers into action. If you can successfully identify the emotional triggers that would connect you with your target audience, even you may be able to stimulate them into action to support your business/cause.
More on Building a marketing campaign based on emotional triggers
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