The Internet Marketing educator who has most influenced me is a gentleman named Ken McCarthy, who is well known for his work producing the System Seminars. Back in 2004, I attended my first seminar, where Ken and several other speakers offered up a basic rule that underlies successful commerce on the Internet – namely that "content is king."
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I publish several blogs about legal topics and have done so for several years. My Atlanta bankruptcy blog, for example, has been around since 2005 and contains close to 300 posts. It has a very solid search engine presence and links from this provide a significant amount of "link love" for the recipient.
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A topic that could never be covered enough when it comes to SEO: How to get the best results from search engines. Not only are search engines free, but they drive the majority of visitors to your site. Statistics show that your site is seven times more likely to be visited through a successful search engine search than by a pay-per-click ad.
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If you involved in search engine optimization, you may already know basic terms such as algorithm and page rank, but do you really know what they mean and how they affect your search results? You may hear them on a daily basis, but it’s important to fully understand them in order to better develop your SEO efforts.
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While you may be thinking that you are tricking search engines like Google into noticing your website through tactics such as cramming your website with irrelevant keywords and content, you may actually get penalized or ignored. The only foolproof strategy to boost rankings is to figure out what kind of quality, relevant information your audience wants and provide it for them. And once you determine the content you are going to provide, choose keywords wisely (i.e. use relevant keywords). The internet is simply jam-packed with low-quality articles, scams, and useless information; it is important to not make the same mistakes made by so many employing these tactics if you truly want your site to succeed.
More on Handy Keyword Tips: Use relevant keywords and don't try to trick the search engines
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When you decide to publish a new website or blog, one of your first decisions will have to do with the domain name or URL of the site. If I am not involved from the outset, there may not be much I can do about this decision, although I certainly wish that I could change many of the URL's I see.
More on What Name Should You Choose for Your New Website or Blog?
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If you have a web site, there is a good chance that you will receive unsolicited emails from "link managers" working on behalf of other web sites looking to exchange links with you. Often the link manager will be from India or Pakistan and his/her English will be overly formal or contain spelling or grammatical errors.
More on Avoid Unsolicited "Reciprocal Link Exchange" Requests from Link Builder Vendors
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It is no surprise that the question of cost often comes up early in my discussions with potential clients of my search engine optimization consulting practice. This is perfectly understandable – there is something of a "wild west" element to the search engine optimization business, and there are no real standards about what it should cost.
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During the course of my consulting work with lawyers and other small business service providers, an issue that often comes up has to do with how many web sites or blogs should the business owner maintain. My response: as many as you can maintain.
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If you publish one or more websites, you will always look for good ways to get the word out about what you are doing. This afternoon, I ran across a new wiki designed specifically for web sites – AboutUs.org.
For those not familiar with the concept, a wiki is a web site that may be edited by anyone. The most well known wiki on the Internet is Wikipedia, but there are numerous other wikis using the same type of technology.
Because Wikipedia is so big and pervasive, it is very hard to edit. In addition, Wikipedia editors frown on any text that appears self-serving in any way. Wikipedia bills itself as the world's largest encylopedia and its focus remains on providing extensive information.
AboutUs.org encourages web site owners to describe and promote their web sites. While it is too early to tell whether AboutUs will have any marketing value, it is a good place to learn how to use a wiki and it may very well provide a good promotional outlet for your web site.
[tags] Wikipedia, AboutUs, wiki, web site promotion [/tags]
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