If you involved in search engine optimization, you may already know basic terms such as algorithm and page rank, but do you really know what they mean and how they affect your search results? You may hear them on a daily basis, but it’s important to fully understand them in order to better develop your SEO efforts.
Filed under Content pages, Keyword research, Linking strategies, Search engine optimization by 
While you may be thinking that you are tricking search engines like Google into noticing your website through tactics such as cramming your website with irrelevant keywords and content, you may actually get penalized or ignored. The only foolproof strategy to boost rankings is to figure out what kind of quality, relevant information your audience wants and provide it for them. And once you determine the content you are going to provide, choose keywords wisely (i.e. use relevant keywords). The internet is simply jam-packed with low-quality articles, scams, and useless information; it is important to not make the same mistakes made by so many employing these tactics if you truly want your site to succeed.
More on Handy Keyword Tips: Use relevant keywords and don't try to trick the search engines
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When you decide to publish a new website or blog, one of your first decisions will have to do with the domain name or URL of the site. If I am not involved from the outset, there may not be much I can do about this decision, although I certainly wish that I could change many of the URL's I see.
More on What Name Should You Choose for Your New Website or Blog?
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If you have a web site, there is a good chance that you will receive unsolicited emails from "link managers" working on behalf of other web sites looking to exchange links with you. Often the link manager will be from India or Pakistan and his/her English will be overly formal or contain spelling or grammatical errors.
More on Avoid Unsolicited "Reciprocal Link Exchange" Requests from Link Builder Vendors
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It is no surprise that the question of cost often comes up early in my discussions with potential clients of my search engine optimization consulting practice. This is perfectly understandable – there is something of a "wild west" element to the search engine optimization business, and there are no real standards about what it should cost.
Filed under Search engine optimization, Web site functionality by
During the course of my consulting work with lawyers and other small business service providers, an issue that often comes up has to do with how many web sites or blogs should the business owner maintain. My response: as many as you can maintain.
Filed under Blogging, Search engine optimization, Web sites by
If you publish one or more websites, you will always look for good ways to get the word out about what you are doing. This afternoon, I ran across a new wiki designed specifically for web sites – AboutUs.org.
For those not familiar with the concept, a wiki is a web site that may be edited by anyone. The most well known wiki on the Internet is Wikipedia, but there are numerous other wikis using the same type of technology.
Because Wikipedia is so big and pervasive, it is very hard to edit. In addition, Wikipedia editors frown on any text that appears self-serving in any way. Wikipedia bills itself as the world's largest encylopedia and its focus remains on providing extensive information.
AboutUs.org encourages web site owners to describe and promote their web sites. While it is too early to tell whether AboutUs will have any marketing value, it is a good place to learn how to use a wiki and it may very well provide a good promotional outlet for your web site.
[tags] Wikipedia, AboutUs, wiki, web site promotion [/tags]
Filed under Marketing resources, Search engine optimization by
If you publish one or more websites, you will always look for good ways to get the word out about what you are doing. This afternoon, I ran across a new wiki designed specifically for web sites – AboutUs.org.
For those not familiar with the concept, a wiki is a web site that may be edited by anyone. The most well known wiki on the Internet is Wikipedia, but there are numerous other wikis using the same type of technology.
Because Wikipedia is so big and pervasive, it is very hard to edit. In addition, Wikipedia editors frown on any text that appears self-serving in any way. Wikipedia bills itself as the world's largest encylopedia and its focus remains on providing extensive information.
AboutUs.org encourages web site owners to describe and promote their web sites. While it is too early to tell whether AboutUs will have any marketing value, it is a good place to learn how to use a wiki and it may very well provide a good promotional outlet for your web site.
[tags] Wikipedia, AboutUs, wiki, web site promotion [/tags]
Filed under Marketing resources, Search engine optimization by
Content really is king! It is always good to have confirmation of a theory and I do. Search engines like Google look for meaty, relevant content. As part of my bankruptcy law practice, I have published three web sites and a blog. As of this morning, my sites are #1, 3 & 9 for the terms "Atlanta bankruptcy." I think this is the case because all of these sites offer unique, extensive and informative content. Click here to view a screen shot.
Many sites on the Internet exist primarily to generate AdSense income. They provide no real information and exist only to achieve high rankings to generate AdSense revenue.
Google hires some very bright people whose main job is to create algorithms that filter out fluff. Sites that have no real value may achieve high ratings for a while, but inevitably they will fail. Quality will win out.
Need a site optimized – call me at 770-393-4985 or email me using the Contact Form (on the right of this page) and we can discuss.
[tags] search engine optimization, Google algorithm, AdSense sites [/tags]
More on Content Really is King – Three Sites on 1st Page of Google for Competitive Search Phrase
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Most of the Internet marketing gurus correctly teach that the starting point for any on-line venture is something called keyword research. What exactly is keyword research and how do you do it?
Filed under Keyword research, Search engine optimization by
