Stuff you should not do

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While you may be thinking that you are tricking search engines like Google into noticing your website through tactics such as cramming your website with irrelevant keywords and content, you may actually get penalized or ignored. The only foolproof strategy to boost rankings is to figure out what kind of quality, relevant information your audience wants and provide it for them. And once you determine the content you are going to provide, choose keywords wisely (i.e. use relevant keywords). The internet is simply jam-packed with low-quality articles, scams, and useless information; it is important to not make the same mistakes made by so many employing these tactics if you truly want your site to succeed.

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Often, you will want to include your contact information – including your email – in articles or blog posts that you write.  Many programs automatically convert email addresses in to clickable links that open your pre-set email client.

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If you have a web site, there is a good chance that you will receive unsolicited emails from "link managers" working on behalf of other web sites looking to exchange links with you.  Often the link manager will be from India or Pakistan and his/her English will be overly formal or contain spelling or grammatical errors.

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Earlier this week, I ran into an attorney friend of mine who owns a thriving personal injury practice in the Atlanta area.  He told me that he was in negotiation with a "pay per click" (PPC) management firm and that he planned on testing PPC to attract personal injury cases.   He would be testing this tool to the tune of $3,000 per month for a minimum of three months.  What did I think of this?

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Comment spam can take a lot of the enjoyment out of blogging.  Comment spammers operate in the same manner as email spammers – they use automated scripts to disperse their wares.  Comment spammers use the comment capability of most blogs to distribute links to their web sites.  If your blog has the "no_follow" attribute of comments disabled, then you may be unwittingly providing the comment spammers with some of your "link juice."

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Lorelle VanFossen publishes a very readable and useful blog about WordPress and blogging in general called Lorelle on Wordpress.  Lorelle recently attended a WordPress event in Israel and she has published a helpful post containing tips and suggestions about how to get the most out of Wordpress.  I recommend this post to all bloggers – new or experienced.

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About a month ago, my house was hit by lightening.  The lightening strike was a direct hit – we ended up with a hold in the roof and water damage in the ceiling.  The strike also blew out most of my electronics – including televisions, stereo receivers, my garage door, my alarm system, the cable box and the DSL modem.   I also lost my desktop computer – the one with all of my digital photos, videos and personal financial information.

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Burned up computerWe all hear warnings about data loss and the need to backup.  Fortunately, I have never experienced a catastrophic loss.  However, noted affiliate marketer Chris Carpenter recently did experience a complete loss of both his laptop and both of his external backup drives.  Chris used two external backup drives for redundancy in case one of them failed, but he did not plan for a fire.

The lesson – back up your data to DVD or to an external drive and keep your backup in a separate location!

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Does it make sense for you to create a blog for your business? Because blogs are in the news and because they are much easier to create and update than web sites, you may be tempted to jump aboard the bandwagon. When you browse the blogosphere, however, you will discover that many business blogs serve little purpose. Your blog is only valuable if potential customers or clients read what you have written. A boring or silly blog will waste your time, your customers' time and may cost you credibility.

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