For several years, I have advised clients and colleagues to add audio and video to their web sites and blogs. From a user's standpoint, audio and video personalize the experience and help establish a relationship between you, the publisher, and your visitor.
More on Another Reason to Add Multi-Media to Your Web Site or Blog: Google Adds Audio Indexing
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It is no surprise that the question of cost often comes up early in my discussions with potential clients of my search engine optimization consulting practice. This is perfectly understandable – there is something of a "wild west" element to the search engine optimization business, and there are no real standards about what it should cost.
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Over the past year or so, I have been recommending that my clients add video to their web sites and blogs. Thanks to sites like YouTube and other free video storage sites, consumers have become comfortable viewing videos on web sites and in some cases, potential clients expect video on web sites and blogs.
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I have previously written about the benefits of adding multi-media to your blogs and web sites. One of the first questions I hear from colleagues and consulting clients relates to the technology issues that arising from including audio and video. I can certainly understand why a new or non-technical blogger or web site owner would be confused about how to record, edit and post audio and video.
More on Getting Started With Audio Recording on Your Blog or Web Site
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