June 10, 2008

• Don't Throw Money at Your Online Marketing Program

  Earlier this week, I ran into an attorney friend of mine who owns a thriving personal injury practice in the Atlanta area.  He told me that he was in negotiation with a "pay per click" (PPC) management firm and that he planned on testing PPC to attract personal injury cases.   He would be testing this tool to the tune of $3,000 per month for a minimum of three months.  What did I think of this? (…)