June 10, 2008

• Don't Throw Money at Your Online Marketing Program

  Earlier this week, I ran into an attorney friend of mine who owns a thriving personal injury practice in the Atlanta area.  He told me that he was in negotiation with a "pay per click" (PPC) management firm and that he planned on testing PPC to attract personal injury cases.   He would be testing this tool to the tune of $3,000 per month for a minimum of three months.  What did I think of this? (…)

June 8, 2008

• Blogs and Web Sites - How Many Should You Have?

  During the course of my consulting work with lawyers and other small business service providers, an issue that often comes up has to do with how many web sites or blogs should the business owner maintain.  My response: as many as you can maintain. (…)