Because I spend a lot of my time tweaking and optimizing for the search engines my own sites as well as client sites, I have a good sense of the various strategies and tactics being discussed by SEO professionals as well as business owners interested in finding an edge. Generally the strategies for achieving good results on the search engines are well known – produce quality content for a human audience, produce it regularly and figure out ways (tactics) to get other web sites to link back to you using descriptive link text. I currently own or manage over 100 web sites and blogs, many of which appear on the first page of search results for several relevant keywords (search phrases)
More on Search Engine Optimization Instructions…Directly from Google
Filed under Content pages, Essential applications, Search engine optimization, Tools, Web sites by 
Earlier this week, I ran into an attorney friend of mine who owns a thriving personal injury practice in the Atlanta area. He told me that he was in negotiation with a "pay per click" (PPC) management firm and that he planned on testing PPC to attract personal injury cases. He would be testing this tool to the tune of $3,000 per month for a minimum of three months. What did I think of this?
Filed under Pay per click advertising, Stuff you should not do, Web sites by
During the course of my consulting work with lawyers and other small business service providers, an issue that often comes up has to do with how many web sites or blogs should the business owner maintain. My response: as many as you can maintain.
Filed under Blogging, Search engine optimization, Web sites by
