A topic that could never be covered enough when it comes to SEO: How to get the best results from search engines. Not only are search engines free, but they drive the majority of visitors to your site. Statistics show that your site is seven times more likely to be visited through a successful search engine search than by a pay-per-click ad.
These are some of the most effective strategies to get the best results with search engines:
1) Speak Your Audience’s Language – This means use the exact words and phrases that your visitors would type into search engines. Don’t use scientific or unfamiliar jargon when writing about your products or services on your site. Make your phrases simple and use common words to describe your product or service. When people use a search engine, they most commonly describe what they’re trying to achieve, or what problem they are attempting to solve rather than your specific product or service, which may not be popular yet.
2) Make Search Engines Happy – Once you speak your audience’s language, it’s important to appear high on the search engine results page to increase your visitors. Certain information can be used in your site to appeal to the search engine spiders, which will be determining your rank. Search engine spiders like keywords that are relevant, valuable, descriptive, and informative.
Spiders look at your title tag first to figure out what your site is about, and because it also appears in the actual search engine results, it’s important that your title tag appeal to both potential visitors and the search engines. Include your most important keywords in your headlines and use them again in your content to show search engines that your site’s content is all related and relevant.
Organization is also very important to search engines. Trying to trick search engines by including words that are not relevant but may increase your ranks will not work and will only anger the spiders. Make sure all your information and content is clear, relevant, and easy to navigate. In short, the more clearly you indicate what your site is through use of quality keywords, the better your chances are of getting higher rankings.
3) Continue to Update – It’s inevitable that search engine optimization strategies will change and search engine spiders will continue to get smarter and develop new ways to determine rankings. You must constantly keep an eye on your keywords and be flexible to making changes to make sure your site keeps its ranking.
Another good way of staying up to date is by adding a blog to your website. This is easily achieved and can have extraordinary effects on driving traffic to your site.
If you have any further questions about any of the above-mentioned techniques, please contact Rent-My-Brain or leave a comment on the blog.