While you may be thinking that you are tricking search engines like Google into noticing your website through tactics such as cramming your website with irrelevant keywords and content, you may actually get penalized or ignored. The only foolproof strategy to boost rankings is to figure out what kind of quality, relevant information your audience wants and provide it for them. And once you determine the content you are going to provide, choose keywords wisely (i.e. use relevant keywords). The internet is simply jam-packed with low-quality articles, scams, and useless information; it is important to not make the same mistakes made by so many employing these tactics if you truly want your site to succeed.
While search engines no longer care as much about keyword meta tags, it is still important to make yours are well-written and relevant – or your site could get penalized. Keyword meta tags are used to quickly and easily identify the relevance of your site. These days, Google’s algorithm, which is used to figure out where to rank pages on the search results, is much more complex due to years of dealing with people trying to cheat the system. Google’s algorithm will not respond to outdated tricks such as typing keywords multiple times or using “invisible” keywords (white text on a white background). If you attempt these tricks, your site will not only be frowned upon, but may get banned from Google altogether.
Another big mistake is including keywords that are irrelevant to your site to attract more traffic. By including a hot-topic article on your website that is irrelevant to your subject matter, you will loose your credibility and your audience. Once a visitor to your site realizes your trick; they’ll leave immediately. Why would anyone bother visiting your site if it is filled with incohesive, random content?
Since navigating the internet for quality information is already difficult, it’s important to stand out from the sites that are created for no other reason than to get better rankings. You can do this by providing useful content and keep from making typical mistakes such as trying to trick search engines via the methods mentioned above.
Tips on choosing relevant keywords
So you have determined what your site’s content will be about but now you are at a loss as to what keywords to choose and begin using. A good place to start is Google’s keyword tool. There, you can simply type in the keyword (or search term) that you think the people who you want to visit your site would theoretically be searching for. Then, this useful tool will tell you how many searches people make per month on that particular keyword, what the competition is for that keyword, and will even provide similar keywords which may be more effective and that you hadn’t thought of. For example, say you are trying to make a website all about old outlaw ballads. Well, according to the Google Keyword tool, people rarely search for the keyword “outlaw ballads.” However, it will tell you that the keywords “outlaw songs” and “outlaw music” are far more popular and will show roughly how many others are trying to use those same keywords to market their sites.
For more on how to use the Google keyword tool, I recommend checking out this handy video on how to use articles to build SEO found at IdeaMarketers.com. There is a section of this 20-minute video devoted to the topic of using Google’s keyword tool – I recommend you check it out for more tips on using it and finding the right keywords for your site.