Do you need to “rent my brain?” If you are a lawyer responsible for establishing or improving your firm’s Internet exposure and flow of online business, I promise that spending a few minutes with me will be time well spent.
Rent My Brain is an web marketing company that offers consulting services to small and mid-sized law firms. I don’t have to tell you that there are a lot of marketing consultants who serve the legal market, but here’s what makes my company different: I am a lawyer and every strategy and tactic that I bring to my clients I have personally tested on my own sites.
- Atlanta bankruptcy
- Atlanta bankruptcy attorney
- Georgia workers compensation attorney
- Atlanta workers compensation
- Georgia Social Security disability
- Atlanta Social Security disability
Browse over to Google and type in search terms for my practice areas to see where I show up.
You will see one or more of my web sites at the top or close to the top for these and other related search terms. My results have been consistent like this for the past five years and my sites have kept the staff of Ginsberg Law Offices very busy.
I have been a lawyer for 25 years, although I find myself handling fewer and fewer cases as my Internet consulting business gets busier. During this time I tried just about every form of advertising that was available:
- yellow pages
- bill boards
- direct mail
Some of these traditional marketing methods worked for a while, and some still work – as long as you have a big advertising budget.
Why Use the Internet to Market Your Practice?
By the mid and late 1990’s through the early 2000’s I found myself spending over $10,000 per month – and for my money I got a lot of calls, most of which were tire kickers or bad cases, and the only constant was my ROI, which was headed down.
When the Internet hit “critical mass” as an informational marketing tool – in about 2004 – I jumped in and have not looked back. Unlike traditional “interruption marketing,” which demands mind numbing repetition and 20 second sound bites (usually promising cash, quickly) the Internet rewards intelligent, thoughtful and analytical content. Clients coming from a solid web presence are often “pre-sold” on your credibility and thus not nearly as price focused.
Unfortunately, like any relevant endeavor, establishing a dominant presence on the Internet is not as simple as hiring your next door neighbor’s nephew to put up a web site for $200. Similarly, writing a big check to one of the big legal publishing companies for a template site that has a nice picture of a skyline and an empty conference table doesn’t work either.
Web sites and blogs are not “things,” they are processes and in order to reach the top of the search engines you (or someone you trust) has to actively work on your sites. This means that you must create new content constantly and distribute that content using article directories, specialty directories, guest posting opportunities and other effective distribution channels. More recently other distribution channels have arisen – the so called social media channels such as Facebook, Twitter, Linkedin and social bookmarking sites.
I Have Tested my Marketing Systems in my Own Practice
Web properties that effectively inform and bring in new business require time and focused effort – that in short is where my company comes in. We offer our clients a tested system for developing a robust presence and we can do as much or as little of the actual work as you wish. I do much of the writing myself, and what I don’t produce myself, I entrust to thoughtful, capable writers who I have trained personally.
In my opinion, there is a definite art to writing for prospective law firm clients. You must provide clear, easily understood information that a non-lawyer can understand. At the same time, you must demonstrate compassion and competence within your sentences, and, above all else, show respect for your potential client audience. With no disrespect meant to the legal publishing vendors who sell web sites, their staff of 20-something English majors who are not lawyers and who have never directly interacted with clients just can’t compare.
Now, if I was in your shoes, I would obviously want to know how much it will cost to hire a lawyer who offers marketing services. The answer is “it depends on what you want and need done.” I generally work on a monthly retainer, with my minimum retainer being $2,500. If you want to talk about what I might be able to do for you, I encourage you to call me (no charge for the phone call) – my number is 770-393-4985, or you can email me at ginsberg (at) gmail dot com if you prefer.